2009 07 31
Blogs and book marketing
This is a sensible point: why would a publisher not want to capitalize on the fact that an author has a popular blog?
Note that it seems not to have occurred to OUP that mentioning LH might actually bring hordes of readers clamouring for the book. Some believe in God without knowing whether one exists; some know the Internet exists without believing in it.
A lot of the books that make it onto my reading list get there by way of a blog recommendation.
Howls of outrage (2)